
The
Joint
Ethics Committee was established in 1945 and financed
by three leading New York City art organizations to
address concerns of artists and art directors working in
the graphic communications field regarding growing abuses
and misunderstandings and an increasing disregard for
uniform standards of conduct. In 1948, the Committee wrote
and published a Code of Fair Practice for the industry.
The Code of Fair Practice
- ARTICLE 1. Negotiations between
an artist or the artist’s representative and a client
shall be conducted only through an authorized buyer.
- ARTICLE 2. Orders or agreements
between an artist or artist’s representative and buyer
should be in writing and shall include the specific
rights which are being transferred, the specific fee
arrangement agreed to by the parties, delivery date,
and a summarized description of the work.
- ARTICLE 3. All changes or
additions not due to the fault of the artist or
artist’s representative should be billed to the buyer
as an additional and separate charge.
- ARTICLE 4. There should be no
charges to the buyer for revisions or retakes made
necessary by errors on the part of the artist or the
artist’s representative.
- ARTICLE 5. If work commissioned
by a buyer is postponed or canceled, a “kill-fee”
should be negotiated based on time allotted, effort
expended, and expenses incurred. In addition, other
lost work shall be considered.
- ARTICLE 6. Completed work shall
be promptly paid for in full and the artwork shall be
returned promptly to the artist. Payment due the
artist shall not be contingent upon third-party
approval or payment.
- ARTICLE 7. Alterations shall not
be made without consulting the artist. Where
alterations or retakes are necessary, the artist shall
be given the opportunity of making such changes.
- ARTICLE 8. The artist shall
notify the buyer of any anticipated delay in delivery.
Should the artist fail to keep the contract through
unreasonable delay or nonconformance with agreed
specifications, it will be considered a breach of
contract by the artist. Should the agreed timetable be
delayed due to the buyer’s failure, the artist should
endeavor to adhere as closely as possible to the
original schedule as other commitments permit.
- ARTICLE 9. Whenever practical,
the buyer of artwork shall provide the artist with
samples of the reproduced artwork for self-promotion
purposes.
- ARTICLE 10. There shall be no
undisclosed rebates, discounts, gifts, or bonuses
requested by or given to buyers by the artist or
representative.
- ARTICLE 11. Artwork and copyright
ownership are vested in the hands of the artist unless
agreed to in writing. No works shall be duplicated,
archived, or scanned without the artist’s prior
authorization.
- ARTICLE 12. Original artwork, and
any material object used to store a computer file
containing original artwork, remains the property of
the artist unless it is specifically purchased. It is
distinct from the purchase of any reproduction rights.1
All transactions shall be in writing.
- ARTICLE 13. In case of copyright
transfers, only specified rights are transferred. All
unspecified rights remain vested with the artist. All
transactions shall be in writing.
- ARTICLE 14. Commissioned artwork
is not to be considered as “work for hire” unless
agreed to in writing before work begins.
- ARTICLE 15. When the price of
work is based on limited use and later such work is
used more extensively, the artist shall receive
additional payment.
- ARTICLE 16. Art or photography
should not be copied for any use, including client
presentation or “comping,” without the artist’s prior
authorization. If exploratory work, comprehensives, or
preliminary photographs from an assignment are
subsequently chosen for reproduction, the artist’s
permission shall be secured and the artist shall
receive fair additional payment.
- ARTICLE 17. If exploratory work,
comprehensives, or photographs are bought from an
artist with the intention or possibility that another
artist will be assigned to do the finished work, this
shall be in writing at the time of placing the order.
- ARTICLE 18. Electronic rights are
separate from traditional media, and shall be
separately negotiated. In the absence of a total
copyright transfer or a work-for-hire agreement, the
right to reproduce artwork in media not yet discovered
is subject to negotiation.
- ARTICLE 19. All published
illustrations and photographs should be accompanied by
a line crediting the artist by name, unless otherwise
agreed to in writing.
- ARTICLE 20. The right of an
illustrator to sign work and to have the signature
appear in all reproductions should remain intact.
- ARTICLE 21. There shall be no
plagiarism of any artwork.
- ARTICLE 22. If an artist is
specifically requested to produce any artwork during
unreasonable working hours, fair additional
remuneration shall be paid.
- ARTICLE 23. All artwork or
photography submitted as samples to a buyer should
bear the name of the artist or artists responsible for
the work. An artist shall not claim authorship of
another’s work.
- ARTICLE 24. All companies that
receive artist portfolios, samples, etc. shall be
responsible for the return of the portfolio to the
artist in the same condition as received.
- ARTICLE 25. An artist entering
into an agreement with a representative for exclusive
representation shall not accept an order from nor
permit work to be shown by any other representative.
Any agreement that is not intended to be exclusive
should set forth the exact restrictions agreed upon
between the parties.
- ARTICLE 26. Severance of an
association between artist and representative should
be agreed to in writing. The agreement should take
into consideration the length of time the parties have
worked together as well as the representative’s
financial contribution to any ongoing advertising or
promotion. No representative should continue to show
an artist’s samples after the termination of an
association.
- ARTICLE 27. Examples of an
artist’s work furnished to a representative or
submitted to a prospective buyer shall remain the
property of the artist, should not be duplicated
without the artist’s authorization, and shall be
returned promptly to the artist in good condition.
- ARTICLE 28.2
Interpretation of the Code for the purposes of
arbitration shall be in the hands of a body designated
to resolve the dispute, and is subject to changes and
additions at the discretion of the parent
organizations through their appointed representatives
on the Committee. Arbitration by a designated body
shall be binding among the parties, and decisions may
be entered for judgment and execution.
- ARTICLE 29. Work on speculation:
Contests. Artists and designers who accept speculative
assignments (whether directly from a client or by
entering a contest or competition) risk losing
anticipated fees, expenses, and the potential
opportunity to pursue other, rewarding assignments.
Each artist shall decide individually whether to enter
art contests or design competitions, provide free
services, work on speculation, or work on a
contingency basis.
1 Artwork
ownership, copyright ownership, and ownership and rights
transferred after January 1, 1978, are to be in compliance
with the Federal Copyright Revision Act of 1976.
2 The original Article 28
has been deleted and replaced by Article 29.
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