How to Update your
Website
The search engines love content and the only
thing they love more than content is new
content. They reward sites that regularly update
their content with higher rankings. Users love
sites that regularly update their content and
respond by visiting more often. There is only
upside here.
Give them what they want:
News
Column - These can include new
product/service announcements, new contracts
secured, new hires, internal promotions,
notice of new website content, announcement of
awards or certifications received, and notice
of newsletter posted or sent. Best of all,
these updates can be very fast as they can be
just a few words/lines of text that link into
the relevant page of your site.
Portfolio of Projects - Each time you
complete a major project, you can showcase the
work with an online portfolio page. This will
also help in subsequent marketing as you can
lead your potential customers through the site
and talk about the work you have done with a
great visual aid.
Blog
- A blog can be a great way to stay in close
contact with your site users. A blog can be
added to your site for little or no cost.
FAQ Section - You are likely asked
the same types of questions by customers and
potential customers over and over again. Write
out your answers to those questions and update
the list regularly as new issues arise.
How-To Articles - People are online
looking for information and solutions to the
issues they face. By writing how-to articles
related to your business, you are providing
the valuable information users seek and
establishing yourself as the expert in the
field.
Before & After Stories - What is
better than a before and after story? People
love them. They can be a very effective and
interesting way of demonstrating in concrete
terms the benefits of your product or service.
Case Studies - Case studies are the
perfect way to feature your business'
successes. You can state the challenge you
faced and detail the solution you provided.
Monthly Newsletter - Many businesses
write some type of regular newsletter to their
customers already. Make sure that the
newsletter gets added to the site regularly
and that an archive of past issues is
maintained. If you do not already write a
monthly newsletter - this would be a great
time to start.* You can
communicate important information while
maintaining regular contact with your
customer/client base.
Statistics Related to Your Business -
Statistics are interesting and people like
them. They can make your business or industry
more real to your customers and highlight the
importance of your products or services.
Customer Stories - These can add a
concrete and personal touch to the site's
information about its services/products. You
simply feature a customer, interviewing them
about their use of your service or product and
its impact on them. This idea has the added
benefit of contributing to great customer
relations.
Making it Happen:
The best way to ensure that these
content-building ideas get past the idea stage
is: 1) hire an expert website
developer/copywriter; 2) do it yourself; or 3)
assign it to someone in your office. (Keep in
mind, that a copywriter does need input from
you, the business owner or manager. So you
will need to allot some time for that.)
How we can Help:
We can: 1) design and maintain your site; 2)
design a site and provide a control panel for
you to use to update your site; or 3) maintain
your existing site; 4) provide a control panel
for you to update your existing site. . .
uEdit
is the easiest and quickest way to access your
pages to edit and update your website from any
standard Web browser - without installing any
software on your hosting account or making
changes to your existing HTML Web pages. Use a
simple control panel to update your website as
frequently as you wish.
uEdit
is the fastest, most affordable way to own your
own content-driven website.
www.u-Edit.biz
