It has a social element, as it allows
users to befriend and monitor each other's
messages or updates. So what you have is a
publishing tool that can be either public or
private, social or business.
Twitter
gives you a window to a multitude of opinions,
events, news, ideas, and feedback. You can easily
follow thousands of users and listen in and enter
into conversations (tweets) conducted among
multiple users at any point. Apart from its
use as an information resource and publicity tool,
Twitter is also a communication platform for
individuals and their personal social
networks.
On the other hand, Twitter
can be actively used as a tool to push out
messages that capitalize on the attention you're
receiving from other users. Yes, I'm talking about
self-promotion and marketing. This involves active
user engagement to inform potential
customers.
Twitter and Marketing: A
General OverviewThere have been a
many articles on how Twitter can be used for
marketing purposes and I think most of them can be
condensed to the simple aim of tracking and
directing attention. Twitter allows you to monitor
how influencers think or feel and you can also get
into their attention zone via active
networking.
For businesses, Twitter is
another channel which connects current and
potential customers with your product or brand. It
allows deep infiltration into the lifestyles of
interested participants, which helps to build
brand loyalty.
In its most obvious
form, Twitter can be seen as a traffic generation
tool. The placement of links within profiles and
conversations can direct visitors to specific
websites and is especially powerful if you pitch
to early adopters and influencers.
As there
isn't an option to advertise within Twitter,
Twitter marketing is a task that involves two-way
audience engagement; on the part of the marketer
or business owner and the target group. This is a
good thing because messaging keeps things active
and encourages the business owner
to maintain a
fresh
website.