There are many reasons why you should consider using YouTube along with other social networks in your marketing strategy.  For one, YouTube now has a larger audience base than network television - and you can create a video and post it for a fraction of the cost!

● Search engines love videos - YouTube videos are incredibly popular and so search engines believe that searchers would probably choose videos in the search results.

● Since Google owns YouTube - your video on YouTube is likely to get indexed quickly.

● You can provide links to your websites and other videos - create your own network.

● Videos go viral - people pass on interesting videos.

● You can create/become part of a community at YouTube - people can subscribe or become fans of your videos - every time you upload a new video they will be informed - free automated marketing!
● Videos provide a richer experience, allowing you to make your point with greater impact.

● Videos inspire trust (assuming that you are on-screen or talking for at least part of the time).

● You can include YouTube videos in your own Web pages without incurring massive bandwidth costs.

 

All organizations should be using YouTube for marketing. It enables organizations to communicate their message through the powerful medium of video and the use of networking tools.  Organizations can exponentially increase their audience. Using YouTube for marketing will also improve organic search engine rankings since search engines, and particularly Google, the owner of YouTube, like video content.

 

Many people have asked how to use video to drive traffic to their website business. A lot of people try to make it sound more difficult than it really is. I don't know why...maybe to sound smart. The truth is, it's as easy as checking your email or reading this newsletter. It takes the same amount of effort. Here are some basic tips to get started with video and to use video as a way to drive traffic. Think as if your website is a physical location like the local businesses in your town...only your online business is local to the entire world.

Think of your videos as commercials for your business/website, just like regular commercials you see on TV...only FREE! But, here is the MAJOR difference between using regular commercials and online video for your business. Don't make your online videos sound too much like a sales pitch or a commercial. People on the Internet don't want to hear that stuff. Instead of an "old school" commercial-type video, provide helpful information to your audience...for FREE. You can plug your business or site in the beginning and end of the video so they know where to go to find more information.

Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.

 

Producing an engaging video for YouTube is just the first step in launching a successful marketing campaign on YouTube. With 20 million viewers a month and literally millions of videos to choose from, it's easy to get lost in the crowd.

 

It is important to choose the right video title, sidebar descriptions, and meta tags.  Contact Us to help your video be produced and found.  We will analyze your text, study your tags, optimize your site, and submit it to the search engines for even better results.